patienr engagement technology trends

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The Future of Patient Engagement Technology: Trends & Innovations in 2022

Peiru Teo

Peiru Teo

The challenges faced by the healthcare sector since the beginning of the COVID-19 pandemic have been something never experienced before. With waves after waves of COVID-19, there has been an increasing number of patients in clinics and hospitals.   

Many hospitals stretched beyond capacity and had scarcity in resources, which led to burnout amongst the medical professionals and the healthcare staff. But in all this chaos, hospitals also learned about behavioral health needs, losing equity gaps, and providing personalized care.   

Patient engagement technology innovations in healthcare technology looks forward to understanding the long-term needs of patient engagement. However, this shift from focusing beyond the COVID-19 pandemic will require a closer look at healthcare consumerism.   

The healthcare experts also learned about the evolving need for healthcare digitalization, such as telehealth or virtual care. Digitalization has changed the patients’ expectations from the healthcare systems.  

By analyzing the healthcare disparities in almost two years of the pandemic, you will need to look at the gaps in the healthcare facilities.  

As a part of healthcare future, you will also need to reconsider the exchange of knowledge and increase communication between your facility and patients. Recalibrating your methods to facilitate patient-doctor communication is an increasingly polarized landscape.  

Healthcare Ecosystem of the future will be centered around the unifies patient journey.

patient engagement future trends

7 Patient Engagement Technology Trends to Watch out in 2022 and Beyond

Like any other industry, branding is also crucial in the health care sector as these days; patient choice drives branding more than ever. As patients continue to demand a seamless experience in your hospitals, the way doctor-patient communication will have to match these expectations. 

Patient engagement technology revolves around future healthcare trends that can provide frictionless experiences across various care touchpoints. The methods to increase patient engagement are rapidly evolving, which will shift the focus of strategies on self-management, self-care, and self-monitoring.

As a part of digital front door strategy evolution, we will foresee the following patient engagement technology trends that will emerge healthcare tranformation.

1. The Convergence of Omnichannel Patient Marketing and Experience

patient engagment techlogy innovations

Omnichannel healthcare is now a fundamental part of healthcare digitalization, which helps patients obtain a simple unified pathway to improve their overall experience across the care continuum in their journey.  

Importantly, these capabilities equip life sciences companies with more relevant and timely patient data, helping them to better understand unique patient needs (such as their channel preferences or behavioral tendencies). Better data can help companies integrate patient marketing efforts with the “supply side” of patient engagement—the ability to provide patient services capabilities such as therapy administration, appointment reminders, financial assistance, and clinical programs at the quality and scale needed to meet the demand created by patient communications and marketing.

Through such experience- and data-driven platforms, companies are aiming to “hyper-target” patients based on disease state or other relevant data, then rapidly respond through the patient’s preferred channel to provide timely communications that aid the care process.

The leading model today of establishing a “single source of truth” for patient information and a consistent patient experience is to migrate all processes, data, and integrations to a consolidated company-owned patient engagement architecture and platforms consisting of:

  • Patient marketing technology platforms to educate and engage patients early in the disease life cycle
  • Patient services platforms to provide key patient program services and support
  • Patient master and consent platforms to keep the data current, reliable, compliant, and appropriately used
  • Data management and integration platforms to manage, distribute, and protect patient data
  • Third-party patient services for supplemental patient services such as copay card acceptance, Sharps kit fulfillment, or samples delivery
  • Wearable and mobile devices that help patients, families, and care providers stay tightly connected and coordinated throughout the patient journey

2. AI Driven Digital Transformation to Drive the Next Wave of Patient Engagement

To enhance the patient experience, you need to prioritize digitization and automation processes. Automation will help transform your industry as it simply works in the background without requiring constant attention by your staff.  

Automation helps to reduce healthcare costs and operational efficiencies. It also helps to increase smart work and streamline critical processes.   

For example, you can incorporate AI to mimic human behaviour for repetitive or rule-based processes. This, in turn, will reduce the time utilized to complete tasks, perform repetitive operations, improve your patient experience, and lower costs.  

You can automate or digitalize almost everything in your facility, from filling applications to routine doctor appointments via telehealth, AI, etc. This will help encourage deeper engagement of your patients with their doctors and increase patient satisfaction.   

Digital transformation and automation help to reshape your patient experience in the following ways:  

  • Seamless scheduling, rescheduling, or cancelling of appointments  
  • Early response to queries  
  • Better and personalized care  
  • A more timely and accurate diagnosis that helps in slowing or stopping disease progression  
  • Complete, consistent, and error-free electronic health records  
  • Automatic data-storing, which allows is easy accessibility to the medical professionals  

Here are a few ways how you can digitize or automate hospital processes:  

  • Implement AI-powered healthcare chatbots so that you can improve patient interaction, provide real-time critical information, and optimize hospital workflow  
  • Use telehealth or virtual care so that your doctors can manage disease conditions by eliminating unwanted patient contact or unnecessary travelling  
  • Implement automation in revenue-cycle management, such as pre-claim, reporting of claim status, or transactions and accounts receivable follow-ups  
  • Use robotic process automation with machine learning capabilities to automate patient documentation, generate billing and invoices without involving the healthcare staff 

3. Healthcare Consumerism Continues to Reign

The concept of healthcare consumerism focuses on more efficient and cost-effective care delivery. In addition, Healthcare consumerism aims to involve patients thoroughly in the decision-making process.  

his means driving patient engagement and loyalty through increased access to high-value communications, price transparency, high-quality amenities, and robust online capabilities, such as:

  • A helpful website and local directory profiles
  • Educational content on your social media and blog
  • Easy, online appointment scheduling 
  • Accessible and responsive physician-patient email communication

You must drive patient engagement by increased transparency related to services and pricing and high-quality services. Your facility can achieve this by providing useful websites, putting informative blogs on social platforms, providing accessible and responsive doctor-patient online communication, and digital payment modes.  

As you begin to focus more on value-based healthcare rather than quantitative care, the patient-care and doctor compensation will transform profoundly. With consumerism on the rise, you will be able to generate a more efficient and cost-effective system in your facility. 

4. Healthcare Staffing Crisis Will Drive Second Wave of Digital Health Acceleration

The pandemic forced widespread adoption of telehealth while also exacerbating the nursing shortage. But after nearly two years of remote health visits, people are eager for the human connection they’re used to from caregivers.

With increased healthcare of patients amid staffing shortages, healthcare organizations will experience a surge in digital healthcare.

But can automation help address current and future staffing shortages?

As healthcare grapples with the ongoing pandemic and prepares for the flu season, providers should consider how new technologies built on automation can help.

Automate patient access to manage the growing demand for services.

One way to take the pressure off understaffed patient access teams is to allow patients to complete more of their registration and scheduling tasks themselves

Automate personalized patient outreach to reduce call volumes

By combining data with automated patient outreach, providers can forecast demand and segment patients according to their individual needs and preferences. Automated messages or Chatbot driven automated communication can also be sent to remind patients of outstanding bills and link them to payment options, reducing call time for patient collections teams. Staff can then focus their time on meaningful conversations with patients

Automate customer support a better patient experience

Conversational interfaces such as chatbots have also come to the forefront, driven by the forcing function of the pandemic, which required a spike in screening for large numbers of individuals with COVID symptoms. It’s fair to say the most prominent use case for chatbots has been COVID-19 screening.

5. Using Historical Data to Drive Better Patient Experiences

Without a doubt, digital healthcare trends are becoming patient-centric, but in return, patients’ expectations may begin to rise more. They might start to want a retail-like experience in hospitals. Therefore, harnessing the power of healthcare data analytics must be your top priority.  

You can improve your patient care delivery along with brand value and return on investment by using and analyzing the data in the following ways:

Sentiment analysis: By analyzing data from social media, feedback, and surveys, problems can be identified, and new processes can be evolved to make patient experiences even better.

Risk Prediction: With the help of predictive analytics, risks to patients can be forecasted, and necessary steps can be taken beforehand.

Proactive interventions: Using data, the best care and treatment options that have worked successfully in the past can be identified. This would help save time and many precious lives.

Personalized recommendations: The one-size-fits-all approach does not work when it comes to healthcare delivery. Customer expectations are pretty high today, and they expect bespoke services from their healthcare providers. Making communication between patients and their healthcare organizations personalized and relevant leads to a higher brand value and ROI.

6. Real-time Remote Diagnosis

Internet of medical things (IoMT) enables wearable devices to monitor your patient’s health status in real-time. IoT-based wearables help monitor patient vitals and send alerts to their doctors during critical situations.  

Real-time remote diagnosis will benefit your healthcare facility in the following ways:  

  • High-quality health outcomes  
  • Accurate, in-depth, and faster diagnosis   
  • Better treatment   
  • Convenient for remote patients  

Hybrid care models for remote patient monitoring allow patient-first and lower-cost experiences. This methodology will pave the way for greater health accessibility and equity.  

It will be no surprise if this year is filled with digital opportunities and healthcare innovations. As your patients demand more significant value, quality service, transparency, and timely and convenient care, this year will mark a brighter spotlight on improving positive outcomes for patient engagement ecosystem. 

7. Emphasis on Physician-Patient care Collaboration Continues

The health and wellness of your patients largely depend on successful communication. A practical and compassionate connection is key to building a successful patient-doctor relationship.   

The current burden on healthcare facilities demands increasing clinicians’ productivity and managing more patients in less time. This hinders the effectiveness of patient-doctor communication.

Open communication helps doctors obtain complete information, which directs them to get an accurate diagnosis. Also, appropriate counselling to discuss the treatment further improves patient adherence to treatment and achieves long-term health benefits.  

You must encourage patient engagement trends for population health and shared decision making at each step of care, such as:  

  • Diagnostic methods  
  • Treatment  
  • Post-surgery care  
  • Continued self-care  
  • Prevention  
  • Education

Along with effective communication, periodic modifications can help build great patient experiences.  Here are some ways:

  • Adopting a partnership model can be an excellent way to establish successful communication. In the partnership model, doctors can use participatory style conversation, where doctors and patients talk for an equal amount of time.   
  • Along with a partnership model involving shared decision making, a process where both patients and doctors share information, discuss treatment types and preferences, and agree on a treatment plan. Together, partnership and shared decision-making will cause evolution in patient engagement technology and care.   

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